The government of Dubai has introduced a surcharge for guests staying at all categories and rating of holiday accommodation including hotels, hotel apartments, guesthouses and holiday homes. The surcharge, dubbed “Tourism Dirham” is scheduled to come into affect from 31 March 2014 and will range between AED 7 ($1.91) and AED 20 ($5.45) per room per night depending on the rating of the accommodation.
The Dubai government office said the funds collected through “Tourism Dirham” will be used to support the international promotion and marketing of Dubai’s tourism and trade industries. Dubai won in November 2013 its bid to host Expo 2020, a six-month-long global exhibition, and plans to spend more than $20 billion to build infrastructure for the event.
“The introduction of the Tourism Dirham will support Dubai Corporation for Tourism & Commerce Marketing, helping to ensure our continued competitiveness on the global stage which will be reflected positively on the growth of two of our economic pillars – trade and tourism,” said Helal Saeed Almarri, Director General of Dubai’s Department of Tourism and Commerce Marketing.
The Dubai Corporation for Tourism & Commerce Marketing was established on 26 January as an affiliate of the Department of Tourism and Commerce Marketing (DTCM), which is responsible for planning, development, supervision and regulation of the emirate’s tourism industry.